Just one year ago, TAZAAR arrived at PLASA Leeds 2024 with questions. We were deep in industry research, speaking with technicians and rental companies about the scale of equipment theft, misplacement and loss across live events and touring. Our team was gathering insights, and our CEO Lisa delivered her first seminar on the potential of Digital Product Passports to bring transparency and traceability to the industry.

We also unveiled the early stages of a partnership with APT-GB, working together on a proof of concept for integrated GPS tracking.

Fast forward to PLASA Leeds 2025, and we’re coming back not with questions, but with solutions.

This year, GeoTag is real, tested, and ready.

Our first production batch of UK-made, patent-pending GeoTags is available now, with limited stock and a special introductory offer.

Designed specifically for the events industry, GeoTag delivers real-time GPS location updates, full lifecycle tracking via a Digital Product Passport, and peace of mind that no consumer tracker can match.

Even more exciting—three exhibitors will be showcasing GeoTagged products on the show floor (full announcements coming soon).

This is a huge moment not just for TAZAAR, but for the future of intelligent asset tracking in live events, touring and production.

Come see us at PLASA Leeds 2025. It’s going to be a big one.